Shark Home ᐧ Agency of Record
The leading innovator in home cleaning
SUGO’s strategy for the Shark® Home and products focused on continuing to build brand recognition and authority among top-tier lifestyle media as well as nurturing partnerships with relevant brands and influencers from coast-to-coast. Keeping the brands top-of-mind for media opportunities throughout the year was of the utmost importance to ensure they stood out in its highly competitive industry.
To support these efforts, SUGO crafted and distributed media materials, seeded products to media and influencers, planned and managed virtual events, as well as worked with influencers to generate beautiful imagery and video content for the brand.
Along with traditional public relations, SUGO managed the Shark®'s social media accounts growing to over 10K followers organically in under six months.