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CLARIFIED BUTTER



CLARIFIED BUTTER


Trend of the Week: Personalization
Personalized marketing campaigns target customers individually with tailored messages, visual components and offers based on behaviours,...
5 days ago3 min read


How AI is Reshaping the PR/Social Media World
Artificial intelligence (AI) is rapidly changing the PR and social media landscape, offering new ways for brands to connect with their...
7 days ago2 min read


Trend of the Week: Food-Associated Marketing
Now we're not talking about food marketing for food brands, we're talking about brands entirely unrelated to food, that feature sweet,...
Apr 252 min read


Don't Judge a Book...Oh, Wait, DO! Packaging Matters.
Product packaging is a crucial element in shaping consumer perceptions and driving purchasing decisions. As the first point of contact...
Apr 161 min read


Trend of the week: Virtual Reality
The use of virtual reality (VR) is rapidly growing across various retail sectors like fashion, home decor, and automotive, driving...
Apr 152 min read


A Few of Our Favourite Spring Things
There's something refreshing about leaving the office and realizing it's still bright outside. The air feels lighter, your mood lifts,...
Apr 32 min read


Trend of the week: Nostalgia
Nostalgia enhances social connectivity and optimism, making people receptive to marketing messages by tapping into shared cultural...
Mar 282 min read


International Client’s Day: SUGO’s Social Media Clients of 2025Â
Happy International Clients Day! Today, we're thrilled to celebrate the incredible partnerships we've built with clients all around the...
Mar 192 min read


Trend of the week: Celebrity Culture
Celebrity culture in Los Angeles and New York
Mar 182 min read


Top PR Trends to Watch in 2025
The world of public relations is evolving faster than ever, driven by shifts in consumer behaviour, emerging technology, and the changing...
Feb 262 min read


2025: The Year of New Year's Resolutions You Can Actually Stick To
The New Year is often seen as a fresh start or a blank slate, making it the perfect time to reflect on how the previous year went and set...
Dec 19, 20242 min read
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