ZWILLING ᐧ Events
Experiential education through virtual and
SUGO coordinated the first-ever virtual event for ZWILLING in November of 2021, inviting media and influencers to a class covering introductory knife-handling skills with host Chef Nick Liu of DaiLo — one of Toronto’s hottest restaurants. The session took attendees through one of Chef’s original recipes involving different cutting techniques using the ZWILLING Pro 7” Chef Knife. As a result, media and influencers finished the event with a completed meal for story-telling purposes and to create photo/video content to share on their social channels.
Twenty-three attendees were at the event, including major national media outlets Buzzfeed, Canadian Living, National Post and Elite Gen.
To celebrate ZWILLING’s ENFINIGY range of appliances, SUGO planned and executed a brunch event for 90 attendees consisting of media, influencers, buyers and special guests of the brand.
The event, hosted at Harriet’s Rooftop, at 1 Hotel in Toronto, featured various interactive brunch-themed stations throughout the venue, each highlighting a different appliance from the ENFINIGY line.
Alongside the product demonstrations, SUGO partnered with Toronto coffee producer Pilot, to give educational coffee-tasting sessions and had a live chef station creating Instagram-worthy avocado roses on toast.
The event resulted in confirmed interest from buyers, inclusion from top-tier media of ENFINIGY items in holiday gift guides and a large volume of content from influencers from the event itself.