Using the universal love of cooking

to educate and bring people together with

#MazolaMoments 

​

To position Mazola at the centre of the cooking conversations of Canadians, SUGO conceptualized and kicked off a unique, inclusive and creative campaign in February, 2022 called #MazolaMoments.

 

This omni-channel program spotlights that the love of cooking is universal by providing a national platform for Canadian content creators to tell their stories, share family traditions and discuss the special role that food plays around important holidays across various cultures.

 

Influencer collaborations this year have featured recipes tied to Lunar New Year, Easter, Ramadan, Eid, Dragon Boat Festival, St. Jean Baptiste Day, Caribbean Carnival, Rosh Hashanah, Diwali, Dia De Los Muertos (Day of the Dead) and Christmas with more still to come.

 

#MazolaMoments has generated exceptional original recipes and content, speaking to the individual usages of each Mazola oil from Canadians from coast-to-coast. It has also provided a roster of Canadian content creators with a national platform to share meaningful memories about important cultural moments, celebrating diversity and inclusion. 

 

SUGO has also further amplified the original recipes created by engaging on-air experts for broadcast segment, curating nationally-distributed recipe kits and pitching out recipes to national publications, securing coverage from outlets including the National Post, Toronto Sun, Vancouver Sun, Elite Gen and more.