The Ritz-Carlton ᐧ
Restaurant Launch
560M
Impressions
Bringing a taste of Britain to The Ritz-Carlton
As the Agency of Record for The Ritz-Carlton, SUGO was responsible for the public relations strategy and execution for the hotel as well as its onsite amenities, restaurants and offerings.
In September 2021, The Ritz-Carlton introduced its newest restaurant and terrace. SUGO managed all integrated communications strategies for the launch as well as continued media coverage post-opening. This included media tours and tastings, press releases, media/influencer event planning and management, photoshoots as well as social media strategy and management.
As a result of the opening campaign, the restaurant was fully booked for two months after opening and has remained a hotspot ever since.
