Over the past 10 years, brand partnerships have become an increasingly more important part of the public relations landscape. They allow brands to showcase versatility and playfulness, tell a wider variety of stories, and most importantly, to reach a larger yet still like-minded audience.
Here are BPR’s top 5 tips on how to select and build meaningful partnerships for your brand.
First and foremost, determine if the partnership is aligned with your brand as a whole. Some questions to ask yourself/your client:
Do the brands have similar values?
Do the brands have the same demographic?
Do the brands have a similar aesthetic?
Do the brands go hand in hand or create simplicity or synchronization?
This one is fairly straightforward - we want both teams to win in this partnership. Our advice is to make sure that both you and your partners get something from this partnership. Whether that is readership, sales, visibility etc. When both sides are benefiting, the chances of a long-lasting relationship are better!
Creative and Innovative
The more creative, innovative and different the partnership is, the more it sets it apart from others in the market. Think outside the box about what you and your partners can offer one another.
Think Bigger Picture
Think of the partnership as long-term and how ideas, activations or projects can stand the test of time. For example, think of how you would look at the partnership/collaboration 5 years from now. Will it be dated or is it something that can be adapted to meet current trends?
By cross-promoting the partnership on both brands' social media or other platforms (newsletters etc.) you are both gaining exposure with new clusters of your demographic. To make this authentic for both brands, having key messaging solely for the partnership would be beneficial when drafting copy for cross-promotion.
There you have it, our 5 top tips for successful brand partnerships. To round this off, see below for some of BPR’s favourite most recent collaborations.
Interested in finding viable and exciting partnerships for your brand? Reach out to us at firstname.lastname@example.org
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PHOTO COURTESY OF TIM HORTONS®.
PHOTO: JALAN AND JIBRIL DURIMEL. COURTESY OF GUCCI.
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