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Storytellers | Key Differences Between Marketing, Advertising, Journalism and Public Relations

At first glance marketing, advertising, journalism and public relations can appear quite similar as they all fall within the...

Tips for Creating Meaningful Partnerships for Your Brand

Top tips for creating meaningful brand partnerships

5 Tips for Creating Great PR Messages

Key messages are the main points you want your audience to remember!

How to Create an Unignorable TikTok Marketing Strategy

Considering TikTok marketing? Find out how to make the most of this trending social platform.

Influencer Marketing 101

Executing a flawless influencer marketing strategy is complex. Read about best practices for campaign strategy, activation and measurement.

Digital Events in a Digital Era: How to host the ultimate virtual event

Conquering the world of digital events world can seem impossible - but BPR is here to help!

How to Secure Traditional Media Coverage: Tips and Tricks from PR Pros

Ever wondered how Public Relations pros land an article, broadcast segment or interview?

How to Host a Holiday Party Like a PR Pro

It's the most wonderful time of year and holiday parties are in full swing! Check out these tips from TO's top PR pros to ACE your Holiday.

A Public Relations Field Guide to Impactful Influencer Collaborations

Check out these tips and tricks from PR Pros on creating impactful influencer marketing campaigns that get the ROI your brand is looking for

Toronto Patios Perfect for Summer Sipping

The city has finally opened its restaurant patios and umbrellas, but do you know where to go for your first sip and bite al fresco this...

Sent with love: The art of creative packages and how to make them for friends and family

The art of creative packages and how to make them for friends and family

Welcome to the Jungle: Four Plants for Your Home Office That Will Boost Mood and Productivity

Here are four plants that are easy to take care of and will help solve your work-from-home woes!

Music to boost work from home performance

Music has a way of drastically changing our moods. It can help us relax, relieve stress, unwind, energize & provide workout motivation.

Know Your Audience: How to Impress Potential Future Clients

One of the essential elements for running a successful Public Relations Agency is a deep understanding of different audiences.

In Good Company: How to Choose the Best PR Agency for Your Brand

The perfect public relations agency is the butter to your bread, cheese to your wine and sea salt to your caramel.