At first glance marketing, advertising, journalism and public relations can appear quite similar as they all fall within the communications umbrella. However, there are some key differences between these specialties to take note of to ensure that you’re engaging the ideal type of agency to suit the needs of your brand.
While advertising agencies sometimes dabble in marketing and marketing agencies sometimes work closely with journalists, public relations is the only specialty that touches all listed communications areas as part of a holistic communications strategy, driving brand equity, awareness and visibility.
Check out our infographic breaking down the key roles and responsibilities of each communications specialty.
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