CPG PR & Influencer Marketing That Moves Product

CPG PR built to win buyers and shoppers

Shelf space is earned twice: once with buyers, once with consumers. SUGO Communications helps consumer packaged goods, kitchen and home brands win both. We combine media relations, influencer seeding and social content into one program that builds credibility, drives demand and gives retail partners a reason to say yes.

 

Coverage in 150+ national outlets: From Good Morning America and TODAY to People and Martha Stewart Living.

 

What we do

Launch PR: New product and line extension launches with press kits, previews and editor seeding.

Gift guides and roundups: Year-round placement strategy for holiday, Mother's Day, Father's Day and seasonal lists.

Influencer seeding and partnerships: Product send-outs, paid partnerships and always-on creator programs.

Social media management: Strategy, content, community management and organic growth.

Retail and buyer support: Events and coverage that give buyers proof of demand.

Paid media: Amplification of top-performing creator and brand content.

 

Proof

SharkNinja: Agency of record for Shark Home, delivering 500M+ impressions through top-tier lifestyle media, creator partnerships and virtual events. Grew Shark's social accounts past 10K followers organically in under six months.

ZWILLING: Virtual and in-person events drove 30M+ impressions, coverage from BuzzFeed, Martha Stewart Living, Bon Appétit and NPR, holiday gift guide placements and confirmed buyer interest.

Mazola: A national creator program with 50M+ impressions.

National media: Good Morning America, TODAY, People, Real Simple, Good Housekeeping, Martha Stewart Living, Bon Appétit, Delish, Allrecipes, Taste of Home, The Strategist, Forbes and Grocery Dive.

Also trusted by Intimissimi, Calzedonia and Flying Goose Sriracha.

 

FAQ

What is CPG PR? CPG PR is public relations for consumer packaged goods. It earns media coverage, gift guide placements and creator content that build brand awareness and support retail sales.

 

How does influencer marketing work for CPG brands? We match your product with creators whose audiences fit your buyer, then run seeding, paid partnerships or long-term ambassador programs. Every program is measured on reach, engagement and content you can reuse.

 

When should we start pitching holiday gift guides? National outlets plan holiday gift guides as early as summer. We recommend starting outreach by June or July.

 

Can you support a product launch at retail? Yes. We time press, creator content and events around your retail launch so buyers and shoppers see momentum from day one.

 

Launching something new? Let's talk.