Food & Beverage PR That Gets Your Brand on the Table
150+
National Media Outlets
Food and beverage PR built to stand out
Food is a crowded aisle and a crowded feed. SUGO Communications is a full-service PR agency built for food and beverage brands that need to stand out with media, creators and consumers. From product launches to always-on press and social programs, we turn great products into stories people want to taste, share and buy.
Coverage in 150+ national outlets: From The New York Times and Good Morning America to Food & Wine and Bon Appétit.
What we do
Media relations: Story angles, pitching and press materials that land in national food, lifestyle and trade outlets.
Product launches: Launch strategy, press previews, sampling and seeding to editors and creators.
Influencer marketing: Recipe creators, food personalities and chefs matched to your brand and audience.
Social media and content: Content calendars, community management, recipe content and shoots.
Broadcast and experts: On-air segments, chef partnerships and spokesperson training.
Events and activations: Media tastings, pop-ups and launch events that create coverage and content.
Proof
Eataly: Full-service partner for opening launches, PR, social, influencer and advertising, with 1B+ annual impressions.
Mazola (ACH Food Companies): The #MazolaMoments creator program generated 50M+ impressions and recipe coverage in the New York Times, LA Times and Chicago Tribune.
The Cheesecake Factory: Social media management that grew the brand to 1M followers.
Flying Goose Sriracha: SUGO is the brand's exclusive social media agency.
National media: The New York Times, Good Morning America, TODAY, Food & Wine, Bon Appétit, Food Network, Eater, Delish, Serious Eats, Saveur, Martha Stewart Living, Wine Enthusiast and Forbes.
FAQ
What does a food PR agency do? A food PR agency earns media coverage and creator attention for food and beverage brands. That includes product launches, press pitching, influencer programs, social content and events that build awareness and drive sales.
How do you get a food product featured in the media? We build a story editors care about, such as a trend, a founder story or a seasonal recipe angle, then pitch the right food, lifestyle and trade writers with samples, assets and expert access.
Do you work with emerging food brands or only big names? Both. We work with established brands like Eataly and Mazola and with growing brands ready for national attention. Programs are scoped to your goals and budget.
How much does food and beverage PR cost? Every program is custom-built around your launch, markets and channels. Monthly retainers start at $12,000. Contact us for a tailored estimate.
Ready to get your brand on more tables? Let's talk.
