Restaurant & Hospitality PR That Fills Seats and Rooms

Openings that fill seats and rooms

An opening gets one shot at buzz. SUGO Communications plans and runs launches for restaurants, hotels and food destinations, then keeps the momentum going long after day one. We bring media, creators and diners through the door, and keep them talking.

 

Coverage in 150+ national outlets: From The New York Times and Food & Wine to the Michelin Guide and Condé Nast Traveler.

 

What we do

Opening launches: Pre-opening press strategy, media previews, tastings and opening-night events.

Ongoing media relations: New menus, chef stories, seasonal programming and trend pitching.

Influencer and creator programs: Hosted visits, creator dinners and content partnerships.

Social media management: Content, photography, community management and growth.

Hotel and amenity PR: Communications for hotels, onsite restaurants, bars and spas.

Events and activations: Media dinners, brand partnerships and experiences that create coverage.

 

Proof

Eataly: Opening launches and ongoing full-service communications, with 1B+ annual impressions and coverage in the LA Times, New York Times and Good Morning America.

The Ritz-Carlton: As agency of record, SUGO launched the hotel's newest restaurant and terrace. The campaign drove 560M impressions and kept the restaurant fully booked for two months after opening.

The Cheesecake Factory: Social media management that grew the brand to 1M followers.

Marriott Bonvoy: Hospitality PR with coverage in Condé Nast Traveller and The Globe and Mail.

Hundreds of openings: Including Nando's, Wingstop, The Cheesecake Factory, The W Hotel, Diesel and ZWILLING stores, plus invite-list management for Pottery Barn.

National media: The New York Times, Food & Wine, Eater, the Michelin Guide, the James Beard Foundation, Resy Hit List, Grub Street, Condé Nast Traveler, Travel + Leisure, AFAR, Robb Report, Forbes Travel Guide and Nation's Restaurant News.

 

FAQ

When should a restaurant hire a PR agency before opening? Ideally 3 to 4 months before opening. That gives time to secure long-lead media, plan previews and build creator interest before the doors open.

 

What does a restaurant opening PR campaign include? An announcement, press materials and photography, media previews and tastings, influencer visits, an opening event and ongoing pitching in the months after launch.

 

Do you work with hotels as well as restaurants? Yes. We handle PR for hotels and their onsite restaurants, bars and amenities, including The Ritz-Carlton.

 

Can you help a restaurant group expand to new cities? Yes. We build launch plans for each new market, from Los Angeles to New York, Chicago and beyond.

 

Opening soon? Let's talk.